Tuesday, March 16, 2010


100 percent of donations raised at JCPenney will benefit Denver youth

Denver, Colo. – March 16, 2010 – From March 24 through April 6, shoppers at JCPenney at The Shops at Northfield Stapleton and Prairie Center are invited to “round-up” their purchases to the nearest whole dollar and donate the difference to Boys & Girls Clubs of Metro Denver to support quality afterschool programs in our community. JCPenney has partnered with Boys & Girls Clubs to provide children with access to life-enriching afterschool programs that foster their academic, physical and social development.

Participating store locations:

· JCPenney at Northfield Stapleton, 8568 E 49th Ave, Denver, CO 80238, 303-576-6661

· JCPenney at Prairie Center, 1950 Prairie Center Pkwy, Brighton, CO 80601, 303-219-9392

“The availability of affordable afterschool programs continues to be an important community objective in order to meet the needs of working families,” said John Arigoni, president and CEO, Boys & Girls Clubs of Metro Denver. “As customers shop for the Easter season, we hope they will keep our mission in mind by rounding-up their purchases to benefit a local cause.” All funds raised from JCPenney’s “Round-up” campaign will make it possible for more local youth to participate in Boys & Girls Club’s afterschool programming, which helps kids succeed in school, make healthy choices and become leaders in our community.

Recent studies show that more than a quarter of America’s school children are on their own between the hours of 3 p.m. and 6 p.m. each day.* More parents seek the resources to enroll their children in a beneficial afterschool program that help kids develop social skills, provide opportunities to be physically active and achieve academic success in school. JCPenney’s continuing support and commitment to the afterschool cause and has made it possible more children to participate in positive afterschool environments nationwide.

About Boys & Girls Clubs of Metro Denver: The mission of the Boys & Girls Clubs of Metro Denver is to inspire and enable young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible, and caring citizens. It operates eight youth facilities across Metro Denver, serving more than 9,100 kids from ages 6 to 18. Learn more at www.bgcmd.org.

About JCPenney’s Commitment to Afterschool: As the leading corporate advocate for the afterschool issue, JCPenney works to increase opportunities offered by afterschool programs in order to empower our nation’s children with the tools they need to succeed in life. Through its legacy of supporting youth and charitable organizations such as the Boys & Girls Clubs of America, YMCA of the USA, National 4-H, United Way and FIRST, JCPenney formalized its commitment to the afterschool issue by making it the Company’s signature cause in 1999. Since its inception, more than $80 million has been distributed to afterschool programs in every JCPenney community thereby making it possible for more kids to participate in life-enriching programs that inspire them to be smart, strong and socially responsible. For more information, visit www.jcpenneyafterschool.org.

* Data from Afterschool Alliance 2009 report America After 3PM, commissioned by JCPenney Afterschool, is the most in-depth study of how America’s children spend their afternoons.

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