Sunday, July 31, 2011

Denver POST: How stock show, Gaylord, Aurora became dance partners

As the National Western Stock Show & Rodeo has scouted the metro area for a new location over the years, it has also been looking for a partner to help broaden its appeal.

Officials have looked at sites all over the metro area and talked about teaming up with everything from a speedway to a county fairgrounds.

Ultimately, National Western officials have determined the best partner for the stock show is Nashville, Tenn.-based Gaylord Entertainment Co., which plans to build a 1,500-room hotel complex and 400,000-square-foot conference center at the High Point development in Aurora. Hoping to capitalize on Gaylord's connections in the country-music business, National Western has aligned itself with the company and has said it wants to move to an adjacent site in Aurora.

"We need to be able to be multipurpose," National Western president and chief executive Paul Andrews said during a meeting last week.

"We need a partner to help drive activity to the area for marketing purposes."

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